Growing your website traffic in 2019 is not an easy task. Today, businesses meet with an increasing amount of online content and have to deal with pretty darn good competition in social media. On the contrary, 91% of website pages generate no organic traffic and this happens because only 9% of all websites get into the TOP 10 on Google. That typically makes marketers look for some alternative ways to acquire customers.
But the good news is that you still can increase traffic to your website using effective content marketing strategy in social media. It means you have to post well-researched, popular topics driving returning visitors to your site. Let’s investigate 7 easy and effective ways to do this right away.
Study your competition
A thoughtful competitors’ analysis can be highly beneficial for any brand aiming to increase its traffic from social media. There are plenty of effective tools providing a comprehensive competitors’ strategy outline very quickly. Application of these tools can help you to answer the following questions:
- What types of social media do your competitors use?
- How many likes, shares and comments do your competitors get on their posts?
- How much of their traffic comes from organic search and from other sources?
The challenging part here is to put all those tools together so you can get some insights about your competition and, based on that, form your own marketing strategy: a SWOT analysis would be a good point to start.
2. Find the right keywords for maximum engagement
According to recent research the keywords, which you use within your content significantly affect the amount of social media traffic you get. Whether your target audience shares content on Facebook, Twitter or Instagram, your social media marketing strategy has to include investigation of such keywords your audience uses.
A proper execution of such a strategy can significantly boost your social media traffic. Remember that keywords you use have to be different for each social media network. Examine these recommendations to determine the right keywords for each social media you use.
Tip 1. Use desirable words
Certain words have more power over customers decisions than others, and you have to use them in context that works best for your target audience. According to research, when you run a promotion in Facebook, it’s better to use the word ‘event’ instead of ‘contest.’ If you want to stand out on LinkedIn, use the word ‘researched’ instead of ‘expert’ or ‘increased’ instead of ‘driven.’ Examine this quick infographic to learn more about other important words to share in your social media accounts.
Tip 2. Use brand-related keywords
You should determine words that are usually associated with your brand and use them across all your chosen social networks. This could be your brand’s slogan, tagline or hashtag such as Nike’s famous ‘Just do it.’
Tip 3. Check your competitors
Once you have chosen certain keywords, it’s time to conduct competitive keyword research per each social network. In such a way you can gain an advantage over your competitors who likely apply ‘one size fits all approach’ across all social media accounts. Check this guide for a detailed description of keyword research for different social media networks.
3. Focus on content that drives results
Content marketing can generate 31 leads per $1000 within 36 months, which is 4 times higher in comparison to paid advertisement, according to Sprout Social. Yet, the content works only if planned accordingly and in a timely manner. To achieve this, posts’ scheduling is a good way to go. Investigate this article from PromoRepublic to define the right tool for your effective posting. Remember to do some research on the best time to post on social media and determine your ideal social media posting frequency to drive great results from your social media posting calendar.
Do not forget to optimize content for each social network you use to bring more value from them. One possibility to do so is to place the same content in a different way for each social network. For example, you can turn your post into video and place it on YouTube or grab out the most interesting information from it and post as an Infographics on Pinterest. You can take advantage of hashtags on Instagram or initiate professional discussion on LinkedIn. Do not forget to use images or photos within your posts.
4. Engage with media influencers
Source: https://www.grin.co/blog/influencer-marketing-statistics
Influencer Marketing Hub’s 2019 study outlines that 92% of marketing professionals believe influencer marketing is the most effective customer-acquisition method. The same study shows that 82% of marketers believe that the quality of customers driven by influencers is higher than from other channels. Consequently, using influencers is one of the best ways to increase quality traffic from your social media. Keep the following tips in mind to gain the best results from cooperation with influencers.
Tip1. Find the right influencers
A critical point of the effective engagement with media influencers, is to choose the right people to work with and form long-term collaborations with them. You have to ensure that your target audiences are interested in the same things as your influencers are. Investigate these tools to become familiar with the most popular people in your industry.
Tip2. Research the influencers
After you’ve selected the right people, it is time to thoroughly research each one of them. Look through their social media profiles, investigate what content they generate, how they engage with audiences and if their community actively interacts with them.
Tip3. Connect and build the relationship
Start to connect with influencers on each of the platforms they use. You can subscribe on their YouTube channels, comment on LinkedIn or just write emails directly — you can combine all those channels to succeed. When you get in touch and convince the influencer to cooperate, look for ways to bring value and develop proper influencer marketing campaigns. Follow these steps to success:
- Outline the goals
- Choose the right social media platform
- Provide influencer with content guidelines and full information about your products or services
- Create your own content and ask the influencer to place it at his or her social media accounts with a link to your site
5. Install a chatbot
Gartner expects that 85% of customer interactions will be performed without humans by 2020. Examine these recommendations to learn more about the benefits chatbots can bring to your business and let’s look through some steps you need to take to start with chatbots.
Step 1. Define your goals
Spend time understanding what you’re planning to gain from chatbot installation. A good way to start is by creating a roadmap of your next steps.
Step 2. Give your bot a personality and make a decision tree
Pay attention to your chatbot communication style — it should stay the same across all your communication channels. Then, make a decision tree for your chatbot. Choose one of these chatbot builders to do it quickly and effectively. You can also look through this YouTube video to create the first Facebook chatbot on your own.
Step 3. Drive organic traffic
Research shows that chatbots gain higher open rates in comparison to emails by delivering a more personalized experience. Here’s what you can do to drive maximum engagement through chatbots:
- Deliver messages to audience segments
- Entertain your audience — you can send inspirational quotes or fun facts to bring more engagement
- Offer exclusive content — prepare special content to distribute only through chatbots
- Create a sales funnel to sell your product right within the chatbot messenger.
6. Advertise to gain engagement
Research shows that organic reach is declining on Facebook and one way to overcome this negative trend is paid advertising. It helps to reach target audiences in specific social networks and gain high-quality traffic to your website. Follow these tips to receive higher engagement from your ads.
Tip1. Select your social platform
There are a number of platforms to advertise at your disposal: Facebook, Instagram, Twitter, LinkedIn, and others. Each of them has its own benefits and drawbacks. Your goal is to select the one most suitable for your business. Consider the following questions:
- Does this platform have my target audience?
- Does my audience use social platforms actively?
- What kind of budget do I need to advertise on this platform?
Remember that Twitter and LinkedIn can be quite expensive and are not an option for businesses with limited marketing budgets. For starters, Facebook works well as you can use its targeting features even with a reasonably small budget.
Tip2. Choose your ad format
Your ad formats have to differ across channels so pick the best one to connect with your target audience. Currently, Facebook provides one of the most extensive variety of ad formats, including videos, carousels, and others. Experiment with different forms of ads and use several ad types for one piece of content to find out what works best for you. The best practice for this is to perform A/B testing and then use the winning ad for the main campaign.
Tip 3. Analyze and optimize
Each ad campaign can have certain goals. Checking your campaigns on a regular basis helps to measure your results against your goals so that you can make adjustments in future periods. Consider allocating more budget to the best performers. You can do your analysis through the application of the most popular social media analytics tools to measure campaign effectiveness.
7. Monitor your results
According to research, social media marketing can bring up to $10 to your business for each dollar invested. These statistics outline the importance of measuring ROI from social marketing activities. Here are a few things to consider:
- Change in posts activity — examine clicks, shares, retweets
- Audience feedback — check a number of comments on your posts and do not forget to answer their questions and build rapport
- Changes in interest to your content — watch your metrics to notice the slowing interest to your content, if it happens
As a final parting bit of advice, track these important social ads metrics to understand the return-on-investment (ROI) from your social media marketing.
Conclusion
Increasing traffic from your social media requires a combination of various strategies. You’ll need quality content, effective influencer marketing, the implication of artificial intelligence and creative advertising campaigns to succeed.
It is even more important to keep your social media strategy up-to-date, consistent and organized. At this point, ongoing analytics will become your greatest assistant. In the world where each user is overwhelmed with information, it’s more important than ever to connect with the right people, in the right place and the right time.
Read More:
5 Proven Ways to Drive Traffic to Your Website in 2019How Social Media Is Influenced By Different Marketing Policies?Best Blog Topic Ideas To Attract Huge Website Traffic
Written by:
Ann Pyshna — PR and Outreach Specialist at PromoRepublic.
Originally published at http://www.mytemplatestorage.com on May 23, 2019.
